Global Coffee Retailer recognized coffee beans not being purchased as advertised. Top-level management is aware of the business conditions impacting the Fair Trade community and education system. Top-level management is also on high alert that this will negatively impact the company’s profit loss. To fix the issue, top-level management will work with certified farmers that have been approved by the Fair Trade. In effect, the educational system was affected. Education is very important. The Fair Trade market allows for greater access to a variety of educational material. Fair Trade Certified confirms that partnering with companies that make coffee in the USA allows for the farmers to invest into the educational system. Meaning, in return for the farmers services they use that money to buy resources for their child’s school. For instance, some parents who were not able to finish their education buy books and technology for their child so that they can go to college. As a result, good fair trade creates for a better education system. Investing in a child’s future is beneficial to a country economics.
